CoolWay launches guilt-free ice cream bars in Ontario and Quebec

CoolWay launches guilt-free ice cream bars in Ontario and Quebec

80-calorie bars available in Cookies & Cream and Salted Caramel

Canada’s homegrown better-for-you ice cream brand, CoolWay, has expanded their popular line of guilt-free ice cream pints to release their first-ever guilt-free ice cream bars. Available in two delicious flavours: Cookies & Cream and Salted Caramel, the bars contain 80 calories and 7g of protein each, and are sold in packages of four at Metro locations in Ontario and Quebec beginning June 3.

CoolWay is the only Canadian-owned and operated contender in Canada’s competitive and booming guilt-free frozen desserts category. CoolWay’s low-calorie bar is made with 100% Canadian dairy in Halifax, Nova Scotia. Meant to be enjoyed easily on-the-go, the bars can be found at Costco West, as well as Metro stores across Ontario and Quebec.


Specific bar and pint flavours can be found on CoolWay's new online store locator.

CoolWay is available in the freezer aisle at grocery stores nationwide, including:

Walmart, Metro, NoFrills, Longo's, Whole Food Market, Farmboy, FreshCo and select Sobeys stores.

CoolWay bars are available in Ontario & Quebec at Metro and Costco West stores, and have a recommended MSRP of $6.99.

Tat Read Partner at The Knot Group


About CoolWay

Founded in Montreal’s Plateau neighbourhood, and manufactured in Manitoba and Nova Scotia, CoolWay is 100% Canadian. In 2018, CoolWay launched as the first-ever homegrown, Canadian brand in the budding guilt-free ice cream category, offering seven low-calorie (from 280 calories per pint) and high-protein pints (up-to 28 grams of protein per pint). A year and a-million-pints-sold later, CoolWay was first to launch better-for-you ice cream bars to Canadians, with the launch of their 80-calorie cookies and cream bar, made with 100% Canadian ingredients. CoolWay’s founders Dino, Noah and Ben, are a trio of early-twenty-something entrepreneurs who regularly comb grocery store freezer aisles, enjoy daily ice cream taste tests, and are determined to lead in the better-for-you frozen desserts category. CoolWay remains the only Canadian competitor in the exciting guilt-free ice cream and frozen desserts category, and now offers pints in 15 delectable and totally-edible-in-one-sitting flavours. CoolWay is available in your grocer's freezer aisle nationwide.